Julep Weekly 7: 11-17-2023
It's finally time for turkey, family, and friends! As you prepare everything for Giving Tuesday and take some time off next week, we hope you enjoy reading these articles. Our office is closed next Friday, so the Julep Weekly 7 will be on a break. We'll be back on December 1 with more headlines that help you.
Happy Thanksgiving! 🦃
Sofia
Chief Experience Officer at Julep
News
Giving Tuesday is one of the two biggest fundraising days of the year for Welcome Baby USA, a small nonprofit that provides low-income mothers with care packages of infant necessities like a baby carrier, diapers, clothing, and a thermometer. The other big fundraising day, not surprisingly, is Mother’s Day. More
One time, on a movie set, Chris Davenport, president of 501 Videos and founder of the Nonprofit Storytelling Conference, noticed a nickel on the floor in a hallway that had a lot of foot traffic. Every other person probably looked at it but decided to walk by, Davenport shared earlier this month during his event's opening session. Then Sean Connery came in, saw the nickel, picked it up and put it in his pocket More
Apple released a video, which garnered more than 4.1 million views on YouTube, in September. It’s essentially an entertaining way to deliver a report that shows Apple’s progress toward its commitment to be carbon-neutral by 2030. The video created a lot of discussion on social platforms, like LinkedIn, about how brands and organizations can and should think about annual reports (and program reports). It’s heralded as a great creative example of more than just a PDF report with charts, big numbers and a lot of text. Yes, there is a PDF of Apple’s report, but it’s fair to say that it’s neither as memorable nor as digestible as the video version. More
Today, we are celebrating our first anniversary of short-form video on TikTok, Instagram Reels, and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit. More
Fundraising is quite the beast. It’s a sprawling, intricate process, and there are areas of it that nonprofits (especially new ones) tend to avoid keeping it simple. One of these areas is legacy giving. Legacy giving, also called planned giving, is a type of donor-based fundraising that scares a lot of organizations, causing them to neglect it altogether. But it’s not that scary—at least, it doesn’t have to be.More
Resources
Giving Tuesday presents a unique challenge this year. Donor participation numbers are falling. According to the Fundraising Effectiveness Project, new donors gave 13.7% less from 2022. At the same time, donor retention rates fell to 42.6%, the lowest on record. How do nonprofits navigate falling donor retention rates and falling first-time donor participation with Giving Tuesday approaching? More
Giving Tuesday is anticipated to have raised over $3 billion in 2021. Unfortunately, the majority of those donors will never make another gift to those organizations. Most importantly: 63% of Giving Tuesday donors will never make another gift to your organization. More