Julep Weekly 7: 11-3-2023
Welcome back to the Julep Weekly 7. As we transition from spooky season to Thanksgiving, it's a busy time for those of us in nonprofits and fundraising. With Giving Tuesday and end-of-year fundraising quickly approaching, most of us are working through a long to-do list.
This week, we focused on news and resources that will help you prepare for these two events, so that you can maximize your outreach and online fundraising.
Happy Friday!
Sofia
Chief Experience Officer at Julep
News
We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this Giving Tuesday, or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. More
Are infographics a key part of your content marketing strategy? Want to learn how to create better-looking infographics that your audience is more likely to engage with? More
Meta announced a new partnership with PayPal Giving Fund over the summer, but there are ramifications for nonprofits that don’t agree to Meta’s new terms and the new payment provider. More
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the email marketing statistics listed below can guide your nonprofit in launching and maintaining an email marketing strategy that engages supporters and inspires donors. More
Google and Yahoo are the two biggest providers of free email inboxes in the US. If you’re a nonprofit emailer and you take a look at your email list, you’re likely going to find somewhere between half and two-thirds of your subscribers have an email address with Google (@gmail.com) or Yahoo (@yahoo.com, @aol.com, @verizon.com, and all those regional variants). More
Resources
Are you contemplating a new CRM? It can be a big investment for most nonprofits. With so many options on the market at every price point, the decision can be overwhelming. We took the lessons learned from our work with nonprofits and designed a short guide to help organizations in this search. More
Giving Tuesday presents a unique challenge this year. Donor participation numbers are falling. According to the Fundraising Effectiveness Project, new donors gave 13.7% less from 2022. At the same time, donor retention rates fell to 42.6%, the lowest on record. How do nonprofits navigate falling donor retention rates and falling first-time donor participation with Giving Tuesday approaching? More