Nonprofit Analytics: Metrics for Decision Making

Nonprofit Analytics can inform decision making.

Nonprofit analytics can be found throughout your data, but when there are hundreds or thousands of data points, what matters? Whether you have decades of information or one year, there are metrics you can use to be more effective. In the Julep blog post, Nonprofit Analytics: Metrics for Decision Making, you will learn these three nonprofit analytics in your database to gather intel on who your donors are and how you are cultivating these relationships.

1) Measuring Donor Retention Rates

The donor retention rate is the percent of donors who gave this year versus last year.

2) Measuring Return on Investment or ROI (Return on Investment)

Analyze the return on investment for not only direct mail programs, but other investments such as credit card processing partners.

3) Measuring Stewardship & Acknowledgement

Thanking your donors swiftly and often is an important part of cultivation.

Using nonprofit analytics, you can be more effective. You know your data better than anyone, and it’s right at your fingertips.

Check out Julep to learn how you can quickly access these metrics that matter.