Tips for Prospect Research
Research is essential in identifying prospective donors for your organization. Identification is the first step in the donor lifecycle. In order to create a donor pipeline, you need to establish ways to identify giving capacity and affinity to your organization.
They could be brand new donors to your organization, or it could be lower level donors that you have identified as having the ability to give. Either way, Click here to learn more tips and tools to aid in your prospect research such as:
Online Non Profit Fundraising Tools and Software that compile information on the wealth of individuals.
Social media for research
Past nonprofit giving
Using information in this post on prospect research can help build a solid cultivation plan. Once you understand your prospective donors through extensive research, you will be able to establish a plan to build a relationship with a donor that can lead to monetary support. Julep has the tools to help build a moves management plan. Schedule a Julep demo today!