Effective Donor Mail Techniques

Direct Mail Writing Techniques Improves Fundraising Effectiveness

Building a direct mail program starts with understanding your donors and writing a compelling mail pieces. There are many writing techniques you can use to increase effectiveness. According to Benjamin Hart’s Fund Your Cause with Direct Mail, grabbing the attention of our donor is key.

In the Julep article, Effective Donor Mail Techniques, you will learn more on three suggested mailings from Hart’s book that your organization can test to improve direct mail effectiveness:

• Survey Mailings

• Membership Appeal Mailings

• $1 Bill Mailings

Once you start to see the response to these mailings, use response analysis to evaluate what type of mail your donors are more likely to respond to. Julep has tools you can use to manage your direct mail program effectively and with ease. Want to learn more? Schedule a Julep demo today!

Source: Benjamin Hart’s Fund Your Cause with Direct Mail