Donor Prospects Hidden in your Database

Getting Donations for Your Nonprofit

Finding donor prospects hidden in your database is essential to getting donations for your nonprofit. Look for donors who give frequently, but do not give in high amounts. These could be recurring donors at the same time every month, or those who give more than twice a year. Check these donors against search engines like Wealth Engine. You may be able to identify those who have a high level of capacity to give. Either way, these donors are highly engaged, can could be cultivated further.

How to Increase Individual Donors

Once you have identified donor prospects hidden in your database, there are methods to increase individual donations. Running test on messaging and frequency of correspondence can lead to more donations. We recommend running A/B testing where one variable is different between two testing groups. For example, on the low dollar recurring donors, test a three-page direct mail letter for the A group and a ten-page direct mail letter for the B group on the same topic. Use the results to understand if longer letters lead to more donations for these donors.

Fundraising Tips for Nonprofits 

Beyond testing, focusing on donor engagement and thanking your donors are a great fundraising strategy for nonprofits. Having a Stewardship Development Plan to thank your donors will allow your organization to keep donations coming.

Julep is a Fresh & Flexible Nonprofit CRM that helps you nurture relationships with existing donors, provides guidance in fostering new ones, and gives you the insight needed to reach your development goals. Set up a demo today!