Giving Tuesday 2023 Is Different.
Using Giving Tuesday to Target Lapsed & Current Donors
Fundraising numbers for 2022 were grim, and 2023 isn’t looking much better. Donor retention rates fell to 43% while 63% of Giving Tuesday donors will never give again. How do you navigate these troubling trends?
Giving Tuesday presents a unique challenge this year.
Donor participation numbers are falling. According to the Fundraising Effectiveness Project, new donors gave 13.7% less from 2022. At the same time, donor retention rates fell to 42.6%, the lowest on record.
How do nonprofits navigate falling donor retention rates and falling first-time donor participation with Giving Tuesday approaching?
This guide will explain:
Why 2023 is different from previous years.
How to balance reaching new donors and existing ones.
The extra steps you need to convert Giving Tuesday donors into lasting relationships.
Positive areas where fundraising has grown.
Complete the form below, and you’ll be redirected to a PDF of the Giving Tuesday 2023 Is Different guide.