Giving Tuesday: Grassroots Fundraising Examples

What is Giving Tuesday?

Giving Tuesday is a grassroots movement to encourage people to give to good causes on the Thursday after Thanksgiving every year. Giving Tuesday was designed to be driven by social media. This is a unique opportunity to drive grassroots fundraising for your organization and acquire more donors that you may not have interacted with without the event.

Click here for our guide on Giving Tuesday donors.

Grassroots Fundraising Examples: Raising Money for a Good Cause

Grassroots Fundraising is a technique to raise funds for your organization through the power of community. Through peer-to-peer interactions, you can facilitate your donors to contribute through various activities. Today, the fastest way to grassroots fundraise is online. If you are asking yourself “where to post fundraisers online?” or “how to find donors online?” look no further than social media platforms. Platforms like Facebook make it easy for individuals to ask their friends to donate for causes they care about with the click of a button. 

Can I build my organizations grassroots fundraising with Giving Tuesday?

Yes! With careful planning and consideration, you can convert Giving Tuesday donors into a strong grassroots fundraising capability. Unlike traditional donors who are extremely connected to your organization, Giving Tuesday donors may have seen a post about your organization on a social media platform and decided to donate with much less thought. New donors likely give because of a friend or acquaintance. This poses a unique opportunity to convert these causal donors into those with a strong grassroots force. Check out our guide for Giving Tuesday donor conversion.

Having this capability for your nonprofit can lead to an additional stream of revenue for your organization. Seek out opportunities for grassroots fundraising training for your development. This could be working with your team to effectively track your progress. Julep allows you to track your fundraising efforts all in one place, making your capability more effective. Schedule a demo today!