Grassroots Fundraising: How to Raise Money for Charity

How do you raise money for a good cause? 

Grassroots Fundraising is a way to raise funds for your organization through the power of community. Through peer-to-peer interactions, you can enable your donors, who are passionate about your organization’s mission, to contribute through various activities. This kind of fundraising allows nonprofits, big and small, to raise money for charity fast and effectively.  

Grassroots Fundraising Ideas 

What are the most profitable fundraisers? When you are looking to start a grassroots fundraising capability, keep the concept of peer-to-peer fundraising in mind. What is most compelling for people who have never heard of your organization? Think about it: being asked directly by someone you trust can make all the difference in the organizations you support. One of the best grassroots fundraising ideas is a letter writing campaign where your dedicated donors ask their friends and family to consider giving a donation. 

Grassroots fundraising has gone virtual. You can use this as a way to reach potential donors who you may not have been able to reach otherwise. Create an online auction or virtual fun run where your donors drive donations to your organization. 

How to Ask for Donations Online 

Do you find yourself Googling, “where to post fundraisers online?” or “how to find donors online?” Then grassroots fundraising is for your organization. Platforms like Facebook make it easy for individuals to ask their friends to donate for causes they care about with the click of a button. When you add these kinds of fundraisers to your organization, remind your donors they have the option to set up a fundraiser on their personal social media. 

Having this capability for your nonprofit can lead to an additional stream of revenue for your organization. Seek out opportunities for grassroots fundraising training for your development. This could be working with your team to effectively track your progress. Julep allows you to track your fundraising efforts all in one place, making your capability more effective. Schedule a demo today!