Grassroots fundraising is a broad term to describe fundraising strategies and tactics that motivate groups of people, who are passionate about your cause, to work together and encourage people they know to donate small gifts, like $10 or $25, that all add up to meet a specific goal or meet a need.

Grassroots Fundraising is a way to raise funds for your organization through the power of community. Through peer-to-peer interactions, you can enable your donors, who are passionate about your organization’s mission, to contribute through various activities. This kind of fundraising allows nonprofits, big and small, to raise money for charity fast and effectively.