Giving Tuesday Ideas: Julep Guide

What is Giving Tuesday?

Giving Tuesday is an event created in 2012 to celebrate giving and charitable causes. It is a one day event that takes place the Tuesday after Thanksgiving every year. It is an excellent way to reach a new audience and raise funds for your organization outside of your usual donors.

Giving Tuesday Strategy

Your Giving Tuesday campaign should have a different strategy than your normal donors. Statistically, Giving Tuesday donors are motivated by different reasons than traditional donors.

In traditional donation cycles, the “why” comes first. For many Giving Tuesday has different motivations. Donors are similar to people who attend fundraising events because they are fun, want to network, or be seen. 

Because of the attention placed on Giving Tuesday as a day-long giving event, these donors don’t follow the traditional journey of new donors. Giving Tuesday is an event and not a commitment.

With this in mind, start with looking into Giving Tuesday ideas for nonprofits.

Giving Tuesday Ideas

Giving Tuesday emails and Giving Tuesday social media posts are a low cost way to advertise your organizations campaign. Remembering that these donors are more transactional than donating on the “why”, some giving Tuesday email examples include using sharable content that donors can use on their social accounts. Making strategies like thermometer fundraising (showing your organizations progress toward the day’s goal) sharable allows donors to show others they helped toward your goals and advertises your organization further.

63% of Giving Tuesday donors only give on that day. What should you do on Wednesday? Check out our Julep guide to retain these donors.

Julep is a fundraising platform that streamlines nonprofit management while helping you focus on what’s important — building and cultivating donor relationships. Schedule a demo today!