Julep’s Blog
Optimizing Donor Data for Giving Tuesday
Last week, Philanthropy News Digest published a blog post on optimizing your donor data to prepare for Giving Tuesday 2020. They suggested keeping your data clean, identifying your best prospects, segmenting your donors, optimizing future outreach, and looking for opportunities to match gifts.
A Flexible CRM for a Changing Time
Have you noticed how the nonprofit and philanthropy sectors are changing? Here’s how Giving USA recently described this year:
The plates of institutional giving are shifting under our feet. 2020 is proving to be a year of seismic events—the COVID-19 pandemic and resulting economic fallout, the mainstreaming of Black Lives Matter as a global movement, a U.S. presidential election that we can expect will impact nonprofit fundraising more than in other election years—that are changing life, and also philanthropy, as we’ve known it.