Julep’s Blog
Rise of the Small Donor?
Last week, the Fundraising Effectiveness Project released grim numbers for the first quarter report of 2020. While headlines focused on the decline of major gifts and cancellation of special events, the FEP’s data provided one optimistic statistic. Major donors were down 7.4% and mid-level donors were down 2.2% year-over-year, but donations under $250 increased by 5.8% compared to the first quarter of 2019.