Julep’s Blog
Donor Acquisition & Retention: The Lifeline of Non-Profit Success in a Crowded Landscape
Imagine this: you're running a marathon for a cause you deeply care about. You've trained for months, endured sore muscles and early mornings, all because you believe in the impact your efforts will create. But what if, after crossing the finish line, the charity you championed barely acknowledged your accomplishment? Disappointing, right?
The Benefits of Shifting to Sustainer Giving
Last week, the nonprofit sector finally had some good news! The Fundraising Effectiveness Project announced that donations under $250 increased by 19.6% compared to the first half of 2019. These grassroots donors helped propel a 7% increase in total giving over 2019.