Why Donors Give to Nonprofits: Julep Guide
Why do donors give to nonprofits?
As a fundraiser, it is important to discover why donors give to your nonprofit as well as all the other philanthropic organizations they support. Learning about their motivations can provide your donors with a more relationship-focused experience and further your organization’s goals.
According to Jerry Panas’ Mega Gifts, there some universal reasons a donor gives to an organization. These reasons can be used to build out your donor strategy and relationship building. They include:
Belief in your nonprofit’s mission
Feeling responsible for your community
Fiscal stability of your nonprofit organization
Regard for Your People
Building major donor relationships is more complex and will take time.
If done correctly, these relationships can build affinity for your gift officer, and donors will not only want to see your organization succeed, but also their gift officer.
Understanding why donors give to nonprofits is essential in understanding your donors. Want to learn more about your donors? Check out the Julep.