Julep Outreach

Kayla Stinson Kayla Stinson

What is Moves Management?

What is Moves Management? Moves management is the plan your organization uses to “move” an individual through the donor life cycle. There are four stages in the donor life cycle: Identification, Cultivation, Solicitation, and Stewardship.

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Kayla Stinson Kayla Stinson

Donor Lifecycle Management with a Nonprofit CRM

The moves management process is not just about securing one-time donations; it's about nurturing long-lasting relationships with donors. This is where Donor Lifecycle Management and a nonprofit CRM software come into play. The strategic combination of these tools can enable nonprofit fundraisers to maximize donor engagement and support during the nonprofit donor lifecycle.

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Kayla Stinson Kayla Stinson

Building Donor Relationships: Tips for Prospect Research

Research is essential in identifying prospective donors for your organization and building donor relationships. Identification is the first step in the donor lifecycle. In order to create a donor pipeline to build donor relationships, you need to establish ways to identify giving capacity and affinity to your organization through prospect research.

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Kayla Stinson Kayla Stinson

Fundraising Strategies: What Donors Expect from Major Gift Officers

Fundraising Strategies: What Donors Expect from Major Gift Officers

Effective moves management and fundraising strategies start with the right organization team. Gift Officers are often the first people to build and interact with high dollar donors. Effective donor management starts with some universal expectations major gift officers should follow to build trust, make the ask, and further their organizations mission.

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Kayla Stinson Kayla Stinson

Fundraising Strategies: Converting Low Dollar Donors

One way to build your donor database is to utilize fundraising strategies on low dollar donors. Focus on donors who have set up monthly giving to your nonprofit or those who give a monthly donation to nonprofit organizations like yours.

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Kayla Stinson Kayla Stinson

Giving Tuesday: Grassroots Fundraising Examples

Giving Tuesday is a grassroots movement to encourage people to give to good causes on the Thursday after Thanksgiving every year. This is a unique opportunity to drive grassroots fundraising for your organization and acquire more donors that you may not have interacted with without the event.

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