Julep Outreach

Kayla Stinson Kayla Stinson

Major Gift Strategies

Major Gift Strategies include creating and building relationships with major donors to reach fundraising goals. Julep is a fundraising platform that streamlines nonprofit management while helping you focus on what’s important — building and cultivating donor relationships.

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Kayla Stinson Kayla Stinson

What are Donor Metrics?

You know your data better than anyone and it’s right at your fingertips. Check out Julep to learn how you can quickly access these metrics that matter.

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Outreach Kayla Stinson Outreach Kayla Stinson

Effective Donor Mail Techniques

Building a direct mail program starts with understanding your donors and writing a compelling mail pieces. There are many writing techniques you can use to increase effectiveness. According to Benjamin Hart’s Fund Your Cause with Direct Mail, grabbing the attention of our donor is key.

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Outreach Kayla Stinson Outreach Kayla Stinson

Nonprofit CRM: A Free Guide to Finding One in 4 Steps

Are you contemplating a new nonprofit CRM? It can be a big investment for many charitable 501(c)3 and 501(c)4 organizations. The decision can be overwhelming with so many options on the market at every price point. In order to help charitable and philanthropic organizations make the best decision possible, Julep published 4 Steps to Finding the Best Nonprofit CRM.

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Outreach Kayla Stinson Outreach Kayla Stinson

Virtual Donor Events: Julep Best Practices

It is important to remain engaged with your donors when in-person events are unable to happen. Virtual events are the best and safest way right now to interact with your donors. There are many options for free or low-cost technology that powers virtual events, but how?

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Outreach Kayla Stinson Outreach Kayla Stinson

Why Donors Give to Nonprofits: Julep Guide

As a fundraiser, it is important to discover why donors give to your nonprofit as well as all the other philanthropic organizations they support. Learning about their motivations can provide your donors with a more relationship-focused experience and further your organization’s goals.

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Outreach Kayla Stinson Outreach Kayla Stinson

Effective Non Profit Direct Mail Copy

Writing for direct mail is different than your average non profit marketing piece.

There are tried and true components that direct mail copy editors employ to draw in donations that have worked for decades. Effective letters are long. They can be four, ten or even twenty pages because they need to convey and convince a donor to send in a gift.

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Outreach Kayla Stinson Outreach Kayla Stinson

Major Gifts: Identifying Natural Partners for your Nonprofit

As a major gift officer, one of the best ways to expand your list of potential donors is to identify natural partners, or someone with an existing or natural relationship with a potential donor. This person could be a business partner, family friend, or a fellow church parishioner. A natural partner can help your organization build strategic relationships that are genuine and align with your organization’s values.

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Outreach Kayla Stinson Outreach Kayla Stinson

Moves Management and the Donor Life Cycle

Moves management is a term used to describe the plan your organization sets in place to “move” an individual through the donor life cycle. There are broadly four stages in the donor life cycle — identification, cultivation, solicitation, and stewardship.

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Outreach Kayla Stinson Outreach Kayla Stinson

Unique Stewardship Opportunities

In many cases a form letter isn’t enough. Donors want to feel valued and included in your organization. It is critical to send a thank you as soon as a gift is received. Two days or less between a gift and a thank you with a tax document put in the mail is best practice.

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Outreach Kayla Stinson Outreach Kayla Stinson

Nonprofit Analytics: Metrics for Decision Making

Nonprofit analytics can be found throughout your data, but when there are hundreds or thousands of data points, what matters? Whether you have decades of information or one year, there are metrics you can use to be more effective. In the Julep blog post, Nonprofit Analytics: Metrics for Decision Making, you will learn these three nonprofit analytics in your database to gather intel on who your donors are and how you are cultivating these relationships.

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